Children's Advocacy Center
Art Direction, Directing, Film
The Mission:
Create a video for the CACCC's annual Gala. This "Impact Moment" acts as one final push for donations from the organization's biggest donors before the end of the year.
The Challenge:
The CACCC's Gala is a lot of fun. The attendees have donated big bucks to a great cause and it's understandable that they would want to celebrate. Our task was to create a video that would pull attention away from the open bar and inspire guests to write just one more check.
How we did:
After the 2014 Impact Moment the CACCC raised a record amount of money. $226,000 in total.
What I did:
This project was completed pro bono on behalf of Launch Agency with the help of my incredible Copywriter, Katie Aurelio. Together we cast the children, scouted locations, and directed the film. I was responsible for all Art Direction,videography and editing. Katie wrote the script, directed voice talent and held the reflector steady during shooting. It was a very personal project for the both of us and we were thrilled to be able to take it from start to finish.
Awards:
Addy's 2015, Gold | 2014 DSVC, Bronze
